Superdrug ranks #12 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 122 issues detected vs 123.7 avg. Biggest competitive gap: Visual issues (3 vs 0.6 avg, +2 above peers). Competitive strengths: fewer issues than avg in A11y, Content, Security.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 3 Visual issues (peers average 0.6). Start with: "Multiple Resource Load Failures - DNS Resolution Error".