Farfetch ranks #19 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 152 issues detected vs 123.7 avg. Biggest competitive gap: Content issues (33 vs 23.6 avg, +9 above peers). Competitive strengths: fewer issues than avg in UX, A11y, Security.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 33 Content issues (peers average 23.6). Start with: "Product images not loading across multiple sections".