ASOS ranks #16 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 142 issues detected vs 123.7 avg. Biggest competitive gap: Security issues (27 vs 9.5 avg, +18 above peers). Competitive strengths: fewer issues than avg in Content.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 27 Security issues (peers average 9.5). Start with: "Persistent User Identifier (auid) Exposed Across Multiple Tr".