Next ranks #15 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 141 issues detected vs 123.7 avg. Biggest competitive gap: Content issues (27 vs 23.6 avg, +3 above peers). Competitive strengths: fewer issues than avg in A11y, UX, Security.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 27 Content issues (peers average 23.6). Start with: "Multiple DNS Resolution Failures - Critical Network Issues".