Boohoo ranks #20 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 154 issues detected vs 123.7 avg. Biggest competitive gap: Security issues (27 vs 9.5 avg, +18 above peers).

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 27 Security issues (peers average 9.5). Start with: "Iframe Sandbox Escape Vulnerability - Security Risk".