
House of Fraser ranks #6 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 102 issues detected vs 123.7 avg. Biggest competitive gap: Visual issues (1 vs 0.6 avg, +0 above peers). Competitive strengths: fewer issues than avg in UX, Security, A11y, Content.
Upper half of the pack. To break into the top tier, focus on Visual — that's where the biggest gap to competitors lives, starting with: "Multiple Failed Resource Loads - DNS Resolution Errors".