House of Fraser
Competitive Quality Grid · Rank #5 of 20
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B+
Grade
+2 vs avg
87%
Score
avg 85%
102
Issues
-28 vs avg
79%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

House of Fraser ranks #5 of 20 UK retail sites with a B+ (87%) quality score vs the 85% category average. 102 issues detected vs 130.2 avg. Biggest competitive gap: Visual issues (1 vs 0.7 avg, +0 above peers). Competitive strengths: fewer issues than avg in UX, Security, A11y, Content.

Upper half of the pack. To break into the top tier, focus on Visual — that's where the biggest gap to competitors lives, starting with: "Multiple Failed Resource Loads - DNS Resolution Errors".

Quality Quadrant · House of Fraser vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · House of Fraser vs Category Average
Qualitative Quality
House of Fraser
Category Avg
Best in Category
Issue Count by Type
A11y
avg 36.1
32
-4
Content
avg 24.4
23
-1
UX
avg 6.9
5
-2
Security
avg 6.8
4
-3
Visual
avg 0.7
1
=
Legal
avg 0.2
0
=
House of Fraser
Avg line
User Feedback Ratings
Accessibility
avg 5.3
5/10
=
★★★★★
Content
avg 7
6/10
-1.0
★★★★★
Usability
avg 6.6
7/10
+0.4
★★★★★
Design
avg 7
7/10
=
★★★★★
Visual
avg 7.7
8/10
=
★★★★★
House of Fraser
Category Avg
Quality Ranking · 20 Retail Websites
#1
Evans Cycles
B+ 88%
88
#2
GAME
B+ 87%
97
#3
Waitrose
B+ 87%
110
#4
John Lewis
B+ 87%
100
#5
House of Fraser
B+ 87%
102
#6
Ebuyer
B+ 87%
105
#7
USC
B 86%
112
#8
Jacamo
B 86%
117
#9
Superdrug
B 86%
122
#10
Farfetch
B 85%
152
#11
Sports Direct
B 85%
114
#12
Screwfix
B 85%
137
#13
The Perfume Shop
B 84%
139
#14
Next
B 84%
141
#15
ASOS
B 84%
142
#16
Argos
B 84%
144
#17
Asda
B 84%
149
#18
Boohoo
B 84%
154
#19
eBay UK
B 83%
160
#20
Marks & Spencer
B- 80%
219