House of Fraser
Competitive Quality Grid · Rank #6 of 22
Powered by Testers.AI
B
Grade
+3 vs avg
83%
Score
avg 80%
102
Issues
-22 vs avg
76%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

House of Fraser ranks #6 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 102 issues detected vs 123.7 avg. Biggest competitive gap: Visual issues (1 vs 0.6 avg, +0 above peers). Competitive strengths: fewer issues than avg in UX, Security, A11y, Content.

Upper half of the pack. To break into the top tier, focus on Visual that's where the biggest gap to competitors lives, starting with: "Multiple Failed Resource Loads - DNS Resolution Errors".

Quality Quadrant · House of Fraser vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · House of Fraser vs Category Average
Qualitative Quality
House of Fraser
Category Avg
Best in Category
Issue Count by Type
A11y
avg 34.8
32
-3
Content
avg 23.3
23
=
UX
avg 6.7
5
-2
Security
avg 6.3
4
-2
Visual
avg 0.6
1
=
Legal
avg 0.3
0
=
House of Fraser
Avg line
User Feedback Ratings
Accessibility
avg 5.3
5/10
=
Content
avg 7
6/10
-1.0
Usability
avg 6.5
7/10
+0.5
Design
avg 7
7/10
=
Visual
avg 7.7
8/10
=
House of Fraser
Category Avg
Quality Ranking · 22 Retail Websites
#1
Selfridges
A- 90%
56
#2
Currys
B+ 89%
61
#3
Evans Cycles
B 85%
88
#4
GAME
B 84%
97
#5
John Lewis
B 83%
100
#6
House of Fraser
B 83%
102
#7
Ebuyer
B 83%
105
#8
Waitrose
B- 82%
110
#9
USC
B- 82%
112
#10
Sports Direct
B- 81%
114
#11
Jacamo
B- 81%
117
#12
Superdrug
B- 80%
122
#13
Screwfix
C+ 78%
137
#14
The Perfume Shop
C+ 78%
139
#15
Next
C+ 78%
141
#16
ASOS
C+ 78%
142
#17
Argos
C+ 78%
144
#18
Asda
C+ 77%
149
#19
Farfetch
C+ 77%
152
#20
Boohoo
C 76%
154
#21
eBay UK
C 75%
160
#22
Marks & Spencer
C- 70%
219