eBay UK ranks #21 of 22 UK retail sites with a B (85%) quality score vs the 85% category average. 160 issues detected vs 123.7 avg. Biggest competitive gap: Security issues (22 vs 9.5 avg, +12 above peers).

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 22 Security issues (peers average 9.5). Start with: "Multiple images with empty alt text lack meaningful descript".