The Perfume Shop ranks #13 of 20 UK retail sites with a B (84%) quality score vs the 85% category average. 139 issues detected vs 130.2 avg. Biggest competitive gap: Security issues (13 vs 10.3 avg, +3 above peers). Competitive strengths: fewer issues than avg in UX, A11y.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 13 Security issues (peers average 10.3). Start with: "Critical Resource Loading Failures Affecting Page Functional".