Sports Direct ranks #11 of 20 UK retail sites with a B (85%) quality score vs the 85% category average. 114 issues detected vs 130.2 avg. Biggest competitive gap: A11y issues (25 vs 18.5 avg, +6 above peers). Competitive strengths: fewer issues than avg in UX, Security.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 25 A11y issues (peers average 18.5). Start with: "Massive Network Resource Loading Failures - ERR_NAME_NOT_RES".