ASOS
Competitive Quality Grid · Rank #9 of 14
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B
Grade
-2 vs avg
83%
Score
avg 85%
137
Issues
+32 vs avg
38%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

ASOS ranks #9 of 14 US retail sites with a B (83%) quality score vs the 85% category average. 137 issues detected vs 105.1 avg. Biggest competitive gap: Security issues (24 vs 9.2 avg, +15 above peers).

Below the median but that means clear opportunity to differentiate. Biggest ROI: fix the 24 Security issues (peers average 9.2). Start with: "Iframe Sandbox Bypass Vulnerability - allow-scripts and allo".

Quality Quadrant · ASOS vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · ASOS vs Category Average
Qualitative Quality
ASOS
Category Avg
Best in Category
Issue Count by Type
A11y
avg 29.1
39
+10
Content
avg 18.4
21
+3
Security
avg 6
19
+13
UX
avg 5.1
7
+2
Visual
avg 0.7
0
-1
Legal
0
=
ASOS
Avg line
User Feedback Ratings
Accessibility
avg 5.1
6/10
+0.9
Usability
avg 6.4
7/10
+0.6
Design
avg 6.9
7/10
=
Content
avg 7
8/10
+1.0
Visual
avg 7.9
8/10
=
ASOS
Category Avg
Quality Ranking · 14 Retail Websites
#1
Dotti
A- 92%
23
#2
Fresh Cotton
A- 92%
25
#3
City Beach
A- 91%
32
#4
General Pants
A- 91%
32
#5
Academy Sports
B 86%
85
#6
Apple
B 86%
112
#7
Culture Kings
B 84%
121
#8
Jacamo
B 83%
131
#9
ASOS
B 83%
137
#10
Gorman
B- 81%
131
#11
Boohoo
B- 80%
154
#12
Men's Wearhouse
B- 80%
155
#13
Best Buy
B- 80%
162
#14
Gap
B- 80%
171