
Boohoo ranks #11 of 14 US retail sites with a B- (80%) quality score vs the 85% category average. 154 issues detected vs 105.1 avg. Biggest competitive gap: Security issues (30 vs 9.2 avg, +21 above peers).
Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 30 Security issues (peers average 9.2). Start with: "Modal Dialog Blocks Primary Task - Empty Bag Conversion Bloc".