Boohoo
Competitive Quality Grid · Rank #11 of 14
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B-
Grade
-5 vs avg
80%
Score
avg 85%
154
Issues
+49 vs avg
23%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

Boohoo ranks #11 of 14 US retail sites with a B- (80%) quality score vs the 85% category average. 154 issues detected vs 105.1 avg. Biggest competitive gap: Security issues (30 vs 9.2 avg, +21 above peers).

Below the median but that means clear opportunity to differentiate. Biggest ROI: fix the 30 Security issues (peers average 9.2). Start with: "Modal Dialog Blocks Primary Task - Empty Bag Conversion Bloc".

Quality Quadrant · Boohoo vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · Boohoo vs Category Average
Qualitative Quality
Boohoo
Category Avg
Best in Category
Issue Count by Type
A11y
avg 29.1
39
+10
Content
avg 18.4
26
+8
Security
avg 6
26
+20
UX
avg 5.1
6
+1
Visual
avg 0.7
1
=
Legal
0
=
Boohoo
Avg line
User Feedback Ratings
Accessibility
avg 5.1
5/10
=
Usability
avg 6.4
6/10
-0.4
Design
avg 6.9
7/10
=
Content
avg 7
7/10
=
Visual
avg 7.9
8/10
=
Boohoo
Category Avg
Quality Ranking · 14 Retail Websites
#1
Dotti
A- 92%
23
#2
Fresh Cotton
A- 92%
25
#3
City Beach
A- 91%
32
#4
General Pants
A- 91%
32
#5
Academy Sports
B 86%
85
#6
Apple
B 86%
112
#7
Culture Kings
B 84%
121
#8
Jacamo
B 83%
131
#9
ASOS
B 83%
137
#10
Gorman
B- 81%
131
#11
Boohoo
B- 80%
154
#12
Men's Wearhouse
B- 80%
155
#13
Best Buy
B- 80%
162
#14
Gap
B- 80%
171