Superdrug
Competitive Quality Grid · Rank #9 of 20
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B
Grade
+1 vs avg
86%
Score
avg 85%
122
Issues
-8 vs avg
58%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

Superdrug ranks #9 of 20 UK retail sites with a B (86%) quality score vs the 85% category average. 122 issues detected vs 130.2 avg. Biggest competitive gap: Visual issues (3 vs 0.7 avg, +2 above peers). Competitive strengths: fewer issues than avg in A11y, Content, Security.

Upper half of the pack. To break into the top tier, focus on Visual that's where the biggest gap to competitors lives, starting with: "Multiple Resource Load Failures - DNS Resolution Error".

Quality Quadrant · Superdrug vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · Superdrug vs Category Average
Qualitative Quality
Superdrug
Category Avg
Best in Category
Issue Count by Type
A11y
avg 36.1
33
-3
Content
avg 24.4
22
-2
UX
avg 6.9
7
=
Visual
avg 0.7
3
+2
Security
avg 6.8
1
-6
Legal
avg 0.2
0
=
Superdrug
Avg line
User Feedback Ratings
Accessibility
avg 5.3
5/10
=
Usability
avg 6.6
6/10
-0.6
Design
avg 7
7/10
=
Content
avg 7
7/10
=
Visual
avg 7.7
8/10
=
Superdrug
Category Avg
Quality Ranking · 20 Retail Websites
#1
Evans Cycles
B+ 88%
88
#2
GAME
B+ 87%
97
#3
Waitrose
B+ 87%
110
#4
John Lewis
B+ 87%
100
#5
House of Fraser
B+ 87%
102
#6
Ebuyer
B+ 87%
105
#7
USC
B 86%
112
#8
Jacamo
B 86%
117
#9
Superdrug
B 86%
122
#10
Farfetch
B 85%
152
#11
Sports Direct
B 85%
114
#12
Screwfix
B 85%
137
#13
The Perfume Shop
B 84%
139
#14
Next
B 84%
141
#15
ASOS
B 84%
142
#16
Argos
B 84%
144
#17
Asda
B 84%
149
#18
Boohoo
B 84%
154
#19
eBay UK
B 83%
160
#20
Marks & Spencer
B- 80%
219