Farfetch
Competitive Quality Grid · Rank #10 of 20
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B
Grade
-0 vs avg
85%
Score
avg 85%
152
Issues
+22 vs avg
53%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

Farfetch ranks #10 of 20 UK retail sites with a B (85%) quality score vs the 85% category average. 152 issues detected vs 130.2 avg. Biggest competitive gap: Content issues (33 vs 24.8 avg, +8 above peers). Competitive strengths: fewer issues than avg in UX, A11y, Security.

Upper half of the pack. To break into the top tier, focus on Content that's where the biggest gap to competitors lives, starting with: "Product images not loading across multiple sections".

Quality Quadrant · Farfetch vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · Farfetch vs Category Average
Qualitative Quality
Farfetch
Category Avg
Best in Category
Issue Count by Type
Content
avg 24.4
33
+9
A11y
avg 36.1
32
-4
UX
avg 6.9
6
-1
Legal
avg 0.2
2
+2
Visual
avg 0.7
0
-1
Security
avg 6.8
0
-7
Farfetch
Avg line
User Feedback Ratings
Accessibility
avg 5.3
6/10
+0.7
Usability
avg 6.6
7/10
+0.4
Design
avg 7
8/10
+1.0
Content
avg 7
8/10
+1.0
Visual
avg 7.7
9/10
+1.3
Farfetch
Category Avg
Quality Ranking · 20 Retail Websites
#1
Evans Cycles
B+ 88%
88
#2
GAME
B+ 87%
97
#3
Waitrose
B+ 87%
110
#4
John Lewis
B+ 87%
100
#5
House of Fraser
B+ 87%
102
#6
Ebuyer
B+ 87%
105
#7
USC
B 86%
112
#8
Jacamo
B 86%
117
#9
Superdrug
B 86%
122
#10
Farfetch
B 85%
152
#11
Sports Direct
B 85%
114
#12
Screwfix
B 85%
137
#13
The Perfume Shop
B 84%
139
#14
Next
B 84%
141
#15
ASOS
B 84%
142
#16
Argos
B 84%
144
#17
Asda
B 84%
149
#18
Boohoo
B 84%
154
#19
eBay UK
B 83%
160
#20
Marks & Spencer
B- 80%
219