
Farfetch ranks #10 of 20 UK retail sites with a B (85%) quality score vs the 85% category average. 152 issues detected vs 130.2 avg. Biggest competitive gap: Content issues (33 vs 24.8 avg, +8 above peers). Competitive strengths: fewer issues than avg in UX, A11y, Security.
Upper half of the pack. To break into the top tier, focus on Content — that's where the biggest gap to competitors lives, starting with: "Product images not loading across multiple sections".