Gorman ranks #10 of 14 US retail sites with a B- (81%) quality score vs the 85% category average. 131 issues detected vs 105.1 avg. Biggest competitive gap: A11y issues (23 vs 14.8 avg, +8 above peers). Competitive strengths: fewer issues than avg in Security.

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 23 A11y issues (peers average 14.8). Start with: "Missing form field labels for email and password inputs".