Apple ranks #6 of 14 US retail sites with a B (86%) quality score vs the 85% category average. 112 issues detected vs 105.1 avg. Biggest competitive gap: Content issues (26 vs 18.6 avg, +7 above peers). Competitive strengths: fewer issues than avg in Security, UX.

Upper half of the pack. To break into the top tier, focus on Content — that's where the biggest gap to competitors lives, starting with: "API Key Exposed in URL Query Parameters".