
Gap ranks #14 of 14 US retail sites with a B- (80%) quality score vs the 85% category average. 171 issues detected vs 105.1 avg. Biggest competitive gap: Content issues (25 vs 18.6 avg, +6 above peers).
Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 25 Content issues (peers average 18.6). Start with: "Widespread DNS Resolution Failures (ERR_NAME_NOT_RESOLVED)".