PLANit ranks #7 of 7 Australian retail sites with a B- (80%) quality score vs the 84% category average. 184 issues detected vs 120.6 avg. Biggest competitive gap: Content issues (56 vs 30.1 avg, +26 above peers).

Below the median — but that means clear opportunity to differentiate. Biggest ROI: fix the 56 Content issues (peers average 30.1). Start with: "AI on-page endpoints detected / potential on-load LLM calls".