Target AU
Competitive Quality Grid · Rank #3 of 7
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B-
Grade
-2 vs avg
82%
Score
avg 84%
162
Issues
+41 vs avg
67%
Percentile
Testers.AI
>_ Testers.AI AI Analysis

Target AU ranks #3 of 7 Australian retail sites with a B- (82%) quality score vs the 84% category average. 162 issues detected vs 120.6 avg. Biggest competitive gap: A11y issues (15 vs 7.7 avg, +7 above peers). Competitive strengths: fewer issues than avg in Security.

Strong competitive position. To maintain the lead, address the top remaining issue: "Promo modal blocks access to product listings on load".

Quality Quadrant · Target AU vs Category
Low Quality · Few Issues
High Quality · Few Issues
Low Quality · Many Issues
High Quality · Many Issues
Competitive Analysis · Target AU vs Category Average
Qualitative Quality
Target AU
Category Avg
Best in Category
Issue Count by Type
Content
avg 29
33
+4
A11y
avg 13.4
28
+15
UX
avg 11.6
12
=
Security
avg 2.6
1
-2
Visual
avg 4
0
-4
Legal
0
=
Target AU
Avg line
User Feedback Ratings
Usability
avg 6.1
7/10
+0.9
Accessibility
avg 5.7
7/10
+1.3
Design
avg 6.9
8/10
+1.1
Content
avg 6.6
8/10
+1.4
Visual
avg 7.4
8/10
+0.6
Target AU
Category Avg
Quality Ranking · 7 Retail Websites
#1
David Jones
A- 92%
12
#2
Big W
A- 91%
17
#3
Target AU
B- 82%
162
#4
Officeworks
B- 82%
173
#5
Kmart
B- 82%
142
#6
JB Hi-Fi
B- 81%
154
#7
PLANit
B- 80%
184